From October 27 to 30, 2024, Shaoxing HaoXinQing Outdoor Products Co., Ltd. appeared at the Global Sources Outdoor Sports Show held at the AsiaWorld-Expo in Hong Kong. With the theme of "Rebirth of Umbrella Art", it brought umbrella series that combine oriental aesthetics and modern functions to explore new possibilities of outdoor life with global buyers. As an innovative practitioner in the umbrella industry, HaoXinQing's sun umbrella, folding umbrella and beach umbrella series exhibited this time broke the tool attributes of traditional umbrellas, integrated cultural symbols and scene-based design into products, and attracted professional buyers from Europe, America, Southeast Asia and other regions to stop and communicate.
During the exhibition, Hao Xinqing worked closely with Global Sources' "Sports Carnival" and set up an "Umbrella Art Workshop" on site, inviting buyers to experience DIY umbrella design and print personalized patterns on the umbrella surface through laser engraving technology, realizing the upgrade from "mass production" to "customized experience". The brand manager said: "We hope to convey the warmth of Chinese design through umbrellas. From material selection to function development, Hao Xinqing has always adhered to the concept of "practicality is art". In the future, wewill continue to explore the integration of traditional craftsmanship and modern technology, making umbrellas a bridge connecting culture and life."